Serena Whitepaper

6 Steps to Competitive Dominance where the IT
Rubber Meets the Road

This six page whitepaper, written by enterprise IT expert David Hurwitz, spells out five key changes occurring within today's IT Operations organizations and environments. You'll then learn six responses you can make to turn those changes to your competitive advantage. Each step is described in practical terms.

  • Synchronize People with Process
  • Systematize Demand Management
  • Automate, Automate, Automate
  • Integrate People + System Processes
  • Rally around an Operations Calendar
  • Orchestrate Service Management

The paper describes how you can pick any of these as a starting point, implement it, gain value, and then judge which one to pursue next. The idea is that incremental gains consistently achieved soon add up to crushing competitive advantage.

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Orchestrated Operations Management

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